RESEARCH · PRIMORDIAL PREVENTION · SYSTEMS CHANGE

The Universal Wellbeing Charter

A Framework for Global Primordial Prevention

Wellbeing will not change unless we support it to do so.

The Universal Wellbeing Charter is a call to act earlier, work together and address the underlying determinants of poor wellbeing before harm becomes entrenched. It connects research with practical action led by individuals, families, communities, organisations and governments.

WHY THE CHARTER EXISTS

We cannot keep responding only after harm occurs.

Suicide, sexual and family violence, addiction, crime, mental health challenges, chronic illness and low educational engagement are among the entrenched issues that demand sustained attention. Housing insecurity and weakened social cohesion also affect the conditions in which people live and thrive.

The Charter calls for a different starting point: understand the determinants influencing these challenges and act at their source. Its primordial prevention approach seeks to strengthen the conditions for wellbeing before risks, inequities and harms take hold.

It places individuals, families and people-powered communities at the centre of change, while recognising the responsibilities of organisations, services and governments.

WHAT MAKES THE CHARTER DIFFERENT

From good intentions to practical, measurable action

The Charter connects an evidence-based wellbeing framework with the people, partnerships and implementation needed to make change possible.

01 · PREVENTION AT SOURCE

Act before harm takes hold

Identify and strengthen the determinants that shape wellbeing, rather than relying solely on responses after problems emerge.

02 · COMMUNITY LEADERSHIP

Build change with people

Bring individuals, whānau, families, organisations and communities into defining needs, shaping action and sustaining outcomes.

03 · IMPLEMENTATION & EVALUATION

Show what changes

Use implementation science, economic considerations and appropriate evaluation to guide delivery and assess outcomes over time.

CLEAR PURPOSE

Independent in purpose. Collaborative in action.

The Universal Wellbeing Charter is non-partisan and is not a commercial fundraising vehicle. It invites people and institutions with different perspectives to work towards shared wellbeing outcomes.

Its calls to action are proposals for consideration and implementation, not claims of government endorsement or existing policy.

WHO CAN TAKE PART

Universal Wellbeing is everyone's business.

Whether you work in public policy, a workplace, education, health or your local community, the Charter offers a starting point for collaborative action.

Government & public sector

Explore coordinated prevention strategies, policy design, accountability and long-term investment.

Organisations & workplaces

Examine the conditions influencing wellbeing, engagement, sustainability and performance.

Education, health & services

Connect existing responses with earlier action on determinants, cross-sector practice and evaluation.

Individuals, whānau & NGOs

Develop grassroots ideas and community-led initiatives shaped by lived experience and local priorities.

FROM IDEA TO IMPLEMENTATION

Have a Universal Wellbeing idea? Start a conversation.

You do not need a fully developed programme to contact us. We welcome early ideas, existing initiatives and organisations seeking a more structured prevention approach.

STEP 01
Tell us the challenge

Describe the issue, people or community involved and the change you want to see.

STEP 02
Explore the approach

Discuss the relevant determinants, possible partnerships, practical actions and ways to evaluate progress.

STEP 03
Consider a pathway forward

Identify potential next steps, delivery partners and, where relevant, suitable grant or public funding pathways to investigate.

Funding eligibility and decisions depend on the relevant programme and funder. FWI and NZCDI do not guarantee funding, endorsement or project acceptance.

READ THE FRAMEWORK

Explore the Charter and its research foundation

The 2026 Charter, authored by Susan F. Stevenson, sets out its vision, calls to action, ways of working, implementation priorities and intended outcomes.

OFFICIAL PUBLICATION

Universal Wellbeing Charter

A Framework for Global Primordial Prevention. Read the complete publication.

Download the Charter
RESEARCH & REFERENCES

Explore the evidence

Download the selected references supporting the Charter and its primordial prevention framework.

Download Charter References
TAKE THE NEXT STEP

Talk to Us About Change

Working on a wellbeing challenge, a prevention initiative or a community project? Tell us what you are trying to achieve.

We welcome enquiries about project development, collaboration, Universal Wellbeing approaches, evaluation and possible funding pathways to investigate.

Share your idea and the kind of help you are looking for. Our team can review your enquiry and consider whether there is an appropriate next conversation.

Wellbeing will not change unless we support it to do so.

Start with a challenge, a question or an idea. Practical change begins with people willing to act.

Prefer email? admin@nzcdi.ac.nz

ENQUIRY FORM

Tell us about your idea

Selecting this button opens your email application with your details prepared. You must send the email to complete your enquiry. No information is submitted automatically from this form.

INTERNATIONAL ADVISORY BOARD

UWCIAB Member Statements

Members of the Universal Wellbeing Charter International Advisory Board share their perspectives on primordial prevention, systems-level thinking and collaboration across sectors.

INTERNATIONAL ADVISORY BOARD

Meet the Universal Wellbeing Charter
International Advisory Board (UWCIAB)

Bringing together international leaders, researchers and practitioners committed to advancing primordial prevention, evidence-informed collaboration and lasting Universal Wellbeing outcomes.

Dr Yvonne Chan Cashmore

Conscious Living & Wellbeing Consultant | Conscious Creations Collective

Professor Yvonne Thomas

Professor and Research Coordinator, School of Occupational Therapy

Amal Ariyaratnam

Senior Manager – Health, Safety, Environment, Wellbeing and Injury Management, Serco New Zealand

Susan F. Stevenson

Director, FREEDOM Wellbeing Institute (FWI) & New Zealand Curriculum Design Institute (NZCDI)

Dr Yoko Mori

English Lecturer

Institute of Science, Tokyo, Japan

Fiona K. Mackay

Therapist, Facilitator & Disability Advocate
Finding Balance Counselling Services

Dr M. Tasdik Hasan

Policy and Advocacy Lead, Mental Health Council of Tasmania

Sifiga Sa'o

Secretary, Universal Wellbeing Advisory Board (UWAB) | Universal Wellbeing Graduate

Dr Jolene Morse

Chief Risk Officer, Catholic Education Sandhurst Limited, Australia

Professor Eisen Shim

Chairperson, Green Medicine Association of New Zealand Inc.

Dr Syed M. Shahid

Senior Postgraduate Lecturer, School of Health & Sport Science, Eastern Institute of Technology (EIT)

Professor Kay Fielden

Research Manager

FWI & NZCDI

Samantha Teinakore

Mental Health Nurse & Educator

Denise Kingi-Uluave

Specialist Clinical and Translational Lead, Le Va/Wise Group

FROM COMMITMENT TO ACTION

The Next Step in Universal Wellbeing Starts With Action.

Have a community initiative, organisational challenge or prevention-focused project in mind?

Connect with FREEDOM Wellbeing Institute to explore collaboration, project development, evaluation and potential funding pathways for initiatives that address wellbeing challenges at their source.

Talk to Us About Change

Open to individuals, community organisations, researchers, workplaces and public sector representatives in New Zealand and internationally.